WHAT IS THE SNS?
The Saturday Night Specials (SNS) is an organized promo thread that was originated by Willowglass so that Etsy sellers could kick back on a Saturday night and hopefully gain some sales as a result. Buyers look forward to this thread each week which has been running since July 2006 (originally it was to be a 2-month only thread for the summer, but, well, it spiralled!). Each participating seller decides the special for their shop, whether it be a percentage off, free shipping, BOGO, or whatever they choose.
WHAT TIME DOES THE SNS START?
Each Saturday the thread is started at 5 p.m. EST/Etsy time by a member of the SNS Host team. To make it a true Saturday Night Special, your specials must be limited to Saturday night. If your sales run beyond this time frame, there are plenty of other threads to post them in!The SNS runs from 5 p.m. EST/Etsy time and *must* officially end at midnight Samoa time (which is 6 a.m. EST/Etsy time on Sunday). You can choose to end your SNS earlier in a different time zone if you wish.
WHAT DO I NEED TO DO?
* Post a notice in your Shop Announcement section to ensure that buyers will know what your SNS is.* End your SNS no later than 6 a.m. EST/Etsy time on Sunday.
* Buyers have repeatedly asked for a consistent format, so it's suggested that you start your post with your shop link, what you sell, and then what your special is for the night. Buyers have also asked that the thread be as clean and streamlined as possible, so please don't use special character fonts or any unnecessary "bells and whistles". The easier that sellers make the thread to maneuver around, the better potential for sales.
* Post only to the Official SNS thread in Promotions.
* There is no recapping (repostings) of your SNS. This is necessary to keep the thread as streamlined as possible for buyers and is at their request, so please make sure you have all your info together before posting.
* Remind buyers to put *SNS* in their notes so you can offer the appropriate discount and also track your SNS sales. The SNS code should only be used for posts in the original SNS thread and should be used uniformly for the buyers ease.
WHAT ARE SUPER SPECIALS?
"Super Specials" are items that are usually offered at a substantial discount to clear them out of your shop. They're offered for a limited amount of time, such as one or two hours. Super Specials would be posted in the Promotions forum.There is a companion thread in the Etc. forum for chatting and having fun while the SNS is running! So, your SNS posting as well as any Super Specials would be in the Promotions thread and anything else would be in the Etc. forum thread.
There is a terrific blog for SNS which you can find at http://SNSonEtsy.blogspot.com Check it out for info and fun stuff!
Remember, duplicate SNS threads only dilute the official SNS thread. Our buyers have requested a single place to see SNS, so we have given them this. Please don't create additional SNS threads. It confuses and frustrates buyers and sellers alike. Everyone is more than welcome to join the SNS thread. It's inclusive of everyone and we'd love to have you join in! Please extend the courtesy to those of us who have been working at making SNS a success for well over 3-1/4 years not to post threads using the SNS name.
Your current official SNS Host Team is willowglass, beadbug, countryheartgifts, RightAsRainCreations, and tannerglass. We are always looking for additional alternate hosts to add to the SNS host team roster, so if you are interested, send a conversation to Willowglass who will send you the requirements.
Thanks so much to everyone who has made SNS the longest running, independent Promotions thread on Etsy!
Sunday, October 11, 2009
Friday, October 2, 2009
Welcome to the new SNS blog!
SNS (which is the acronym for Saturday Night Specials) is a Promotions thread that runs on Etsy each Saturday night.
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